Why Vanity Toll Free Numbers Go the Extra Mile

When it comes to vanity branding, visuals can certainly make or a break the initial phases toward calls and conversions. Take for instance a case study by HubSpot which shows that Facebook photos generate 53% more likes than the average post. Believe it or not, vanity toll free numbers, whether featured on a billboard, at a bus stop, or on a print ad, have the same appeal and effect.

Here are some numbers that don’t lie. Toll free numbers are an attractive asset to a business: 90% of Americans use toll free numbers; they’re featured in 24% of American television commercials, 72% of billboards, and recognized 94% of the time as a “toll-free” number meaning the cost isn’t charged to the customer.

Vanity toll free numbers are easier to remember. According to MarketingCharts, vanity toll free number recall rates are nine times higher than regular numeric toll free numbers. The differences between vanity toll free numbers and numeric toll free numbers are clear: There is a 67.2% increase in recall for vanity numbers as well as a 16% preference for vanity over numeric.

What toll free vanity numbers do is increase caller and customer retention, not to mention better brand recognition which can only pave the way for expanded sales territory. To customers, the difference between vanity and numeric toll free numbers may be the recall rate. To businesses, it may mean a new investment, which could only lead to new frontiers.