What To Do When Your PPC Advertising Isn’t Getting Hits

When your PPC advertising isn’t getting hits, you must first determine why before you can take positive action. Was it working and has it all of a sudden ground to a halt? Then perhaps your competitors have moved in on your turf and are driving up the bid price it takes to get sufficient volume. If you are launching new campaigns, perhaps your bid amounts are not high enough or you do not have enough keywords to drive sufficient volume. Whatever the reason, before giving up on PPC advertising, spend a few weeks testing marketing strategy and various factors of your campaign.

Besides your keywords and bid amounts, you also must be testing your ad copy. You can easily test it by running multiple PPC ads in rotation for effective split testing. Beyond your title and copy, you may find that your web domain name is the problem. Try experimenting with another domain name and even including your 800 number in the copy or the web domain name itself to create a more professional and successful image.

If these tests still don’t help you to get hits with your PPC advertising, try using services like Google Adwords to drive traffic to your website and then consider expanding to image and text PPC advertising as opposed to text ads. While some may think these tactics are a more expensive way to conduct PPC advertising, when you look at the statistics you may be surprised to find that the actual cost of a new customer is cheaper with the higher quality advertising.

Another option to improve your PPC advertising is to look at what your ads are offering and what actual reason you are giving prospects to click through to your website. Your ad will be appearing alongside many similar businesses. So what are you offering that is different or better? Consider offering free reports or using your PPC advertising to market tools like sticky widgets that add value to your site and encourage more traffic. This strategy will also result in larger opt in lists and repeat visitors who come back again and again and spend more time on your website, increasing your ability to close the deal or push additional services and products.