Using a Vanity Toll-Free Number to Advance your Digital Ad Campaign

A digital advertising campaign is one of the best places to use a vanity toll-free number. In fact, studies show that, on average, consumers’ recall is 75 percent higher for a vanity toll-free number than a numeric toll-free number. A vanity toll-free number is the perfect direct-response tool to combine all your marketing efforts, especially one that will help get your name out there online.

Here are some tips for using a vanity phone number to get the most out of your digital ad campaign:

Use a strong call-to-action

Decide on a catchy call-to-action and clearly state it in your ad. This call-to-action should be the same in all aspects of your campaign to avoid any confusion. Highlight what makes your company unique and showcase what makes you competitive.

Closely monitor your response rates

You’ll be able to tell how your marketing efforts are doing by measuring how many calls come in as a response to your digital ads. Use this to track the cost-per-lead and build a lead database. Begin to learn more about your prospects and market directly to them as contacts.

Keep the campaign going

Develop a campaign that keeps your name circulating. If you’re on a budget, use smaller spots to stretch your efforts and maintain a presence for longer. Keep your ads short, but don’t leave out the details. Include prices, promotions and exclusives that will help prospects make a decision.

Create a call-only campaign

If you’re attempting to reach prospects searching for you on their mobile phone, a call-only campaign is the way to go. These allow a potential customer to reach you by simply clicking to call straight from the ad. You could also consider creating ads specifically for a mobile audience, offering deals or specials suited for them.

Custom Toll Free offers a number of tools to help you optimize your digital ad campaign and track leads. Boost your brand and create a stronger market presence and you’ll gain instant credibility in the online marketing world, creating a bond of trust with your potential customers from the moment they first see your ad.