Vanity Numbers: The Verbal Branding Revolution

They say, "A picture is worth a thousand words," but if you think about it, the words from advertising are the ones you remember the most. Even that the saying "A picture is worth a thousand words" has been remembered and passed down for decades (and not an actual picture) is proof enough that words are more powerful. Recently, a lot of buzz has circulated about verbal branding, including at expos put on by the American Marketing Association. A great verbal branding strategy should be at the core of any company's branding and marketing efforts.

Verbal branding is far more than just creating a catchy and memorable name for your business. Your verbal branding strategy should be used to position your enterprise perfectly to dominate your industry and the niche markets upon which you are focusing. Your toll free numbers are a prime example of how and where verbal branding can be implemented and how it should be used. Besides the credibility and brand recognition that a vanity number can add to your business, it is an opportunity to do more than that. As you grow, you will no doubt have both multiple toll free numbers and marketing campaigns running simultaneously and aimed at different segments of the market, or perhaps your business is just designed to take on one niche. Your vanity numbers are the perfect tool for making you the go to provider for consumer needs. Using word spell combinations for your vanity numbers, select one that tells the public what you do best and why people should choose you. This point should also be based on what you do differently or better than your competitors. What is your competitive edge? Are you faster, less expensive, or do you have another advantage?

Beyond your business name and vanity numbers, your verbal branding should be implemented into every aspect of your business from your domain name to web copy and from call center scripts to the way your staff members introduce themselves and explain to others what they do. The explosion of verbal branding and the verbal branding revolution is changing how businesses represent themselves, and consequently, your savvy competitors will be putting more thought into every message that goes out. Harness that power for yourself by making the most of your domain names and vanity numbers. 

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