Vanity Numbers that Close Deals

Even if you are able to drive a large volume of calls into your call center, that volume does not always convert into a lot of sales. The result equates to throwing your money down the drain or even worse, mailing a check to your competitors, because that is where your lost customers are going. The main reasons why customers fall out of your business cycle are either 1) your marketing was not on target and well tested or 2) your prospects do not have the confidence in your company they need to make the commitment. Using toll free and vanity numbers, however, can create huge improvements in your closing ratios.

Toll free numbers and the latest toll free service features make testing marketing strategy and direct response tracking a breeze. Used and monitored correctly, these tools can assist you in improving advertising effectiveness and generating higher quality prospects who want, need, and are a perfect fit for your product or service. Toll free service and vanity number features like time-of-day routing and a variety of ring-to options can ensure that your prospects and potential customers are able to reach the best possible team members for their needs twenty-four hours a day.

Vanity numbers themselves, whether they spell out words or are numeric vanity numbers, can also be used directly as marketing tools and can dramatically improve your closing ratios. Customers calling a recognized brand name 800 vanity number already have the confidence in your company, service, and product, and normally, they have already made the decision to acquire your product in their minds before picking up the phone. For example, if you need flowers, who do you call? 1-800-FLOWERS. Are you going to shop around? Probably not when you can quickly pick up the phone and make the call. The brand distinguishes itself through its vanity number alone as THE company to call for flower needs; in the subconscious mind, the prospect already assumes that with such a presence as this vanity number creates, this company must have the best service and rates. In short, the vanity number has already closed the deal before your call center reps have even answered their phones. In the mortgage industry, the same could be true for 855-BEST-RATE or 855-EZLOANS.

Vanity numbers not only automatically improve closing ratios, but they save hours in lost time trying to build credibility in the client's mind, thereby saving on your labor costs and maximizing marketing ROI.