Using A Vanity Phone Number To Grab Market Share

Vanity phone numbers have proven to be one of the greatest marketing tools for improving branding and increasing advertising effectiveness, but it doesn’t end there. The recent changes in the economy are demanding that companies not only fight harder to expand their market share in their current niches but also become the company of choice in other niches within their industries in order to maintain revenue levels and grow. Vanity numbers can help accomplish this goal.

Vanity numbers that spell out words can be used to target specific groups and needs within your given industry, enabling your enterprise to carve out big slices of market share and dominate them. Obviously there are advantages to having generic vanity phone numbers for your industry if they occupy the number one spot like 800-FLOWERS, 800-CONTACTS, or 800-MORTGAGE. However, if you can’t get your hands on these for some reason, then look at targeted vanity phone numbers that can help you take over different market segments one at a time. These phone numbers make it easier to maximize marketing ROI with more targeted campaigns. Once you have locked in a top position in a certain niche, it is going to cost your competitors much more to try and compete with you in it, no matter how good their products or services. Then, while they are planning attacks on you in one area of your industry, you have the luxury of a head start to go after other niches with new vanity phone numbers while they are not paying attention.

How can you put this marketing strategy into play for yourself? Start by looking at customer needs and desires. Then take a look at how your company differentiates itself in your industry. Typically, you can harness factors like being easier and faster to deal with than your competitors in order to grab attention and drive prospects to action. Use words like FAST, EASY, EZ, and NOW in your vanity phone numbers for maximum effect. You may not even be the fastest or easiest in your industry, but it is all about perception. Harness the power of winning vanity phone numbers and grow your business.