Top Three Free Online Marketing Tools

Online marketing can be an exciting task, but there is no denying that most of it will involve research, development, and testing of new ideas. Fortunately, a lot of online marketing tools are available to help you in this regard. While the most sophisticated programs can be used for a fee, many great free marketing tools do exist on the Internet. So how do you choose the tools that will best suit your needs? Below are what we consider the three best of the free online marketing tools that will benefit most users:

Google Analytics: Track your site’s performance with Google Analytics. This quality tracking program provides comprehensive information on traffic stats, user behavior, terms used by searchers who found your site, and the demographics of your visitors. Google Analytics is free, and it is probably one of the most useful online marketing tools in the industry.

SEO Quake: For Internet marketers who use Firefox, SEO Quake is a must-have tool. It is actually very functional and can save you a lot of time on research. When you visit any website, the toolbar can immediately display its PageRank, domain age, and Alexa ranking among other information. The number of links the site has is also analyzed.  

Crazy Egg Heat Maps: Where do visitors click on your site? This tool gives you a heat map which provides a dynamic display to let you know where different elements (navigation, header, search bar, etc) should be placed to optimize performance. This tool also shows you which pages within your site are most popular so you can develop your site further.

These free online marketing tools are a good place for any business to get started with Internet marketing. The data these programs provide makes it easier and more convenient for you to see the strengths and weaknesses of your company and compare them to the competition.

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