Toll Free Service And Telemarketing

Toll free service and toll free numbers are becoming more important in telemarketing than ever. Despite increased restrictions and tougher implementation and fines involved with the FTC and the Do-not-call list, telemarketing companies continue to sprout up and grow worldwide. Many of these new or growing call centers are located outside of the US or involve remote sales teams.

The bulk success of these companies and business models has come from the ability to operate at low costs and offer competitive pricing, especially in a tougher and more competitive working environment. The need to reach a wider market combined with offshore call centers means that businesses need to try harder than ever to project a more local and professional presence.

Toll free service and toll free numbers are becoming increasingly essential to businesses in a number of ways. Most companies can't afford to have local offices or branches in every state where they do business, so implementation of toll free service gives them a more professional and large nationwide company look, even if they are one man shops with outsourced telemarketers. Secondly, most individuals prefer to do business with companies in their own country, which gives them peace of mind and a stronger feeling of confidence, so offshore inbound call centers also should be using US toll free service for incoming calls or when leaving a contact number on voicemails. With the tighter economy, customers also want to be able to call a toll free number to avoid expensive phone bills, so they prefer companies whose numbers are toll free.

Perhaps the biggest and most important factor driving the increase in need and desire for toll free service is those businesses that rely on inbound calls from direct marketing to their call centers or remote/virtual sales teams. The downturn in the US economy, preference for cell phones, caller ID, and DNC list have also meant fewer potential clients, meaning that companies need to target and track the effectiveness of their marketing better than ever before. This tracking can be done most effectively with direct response tracking on toll free numbers. Individually assigned toll free service and numbers can be assigned to different variations of marketing pieces and different segments of the population. Analyzing the results allows you to evaluate in detail what works and what needs to be tweaked as well as how your telemarketing staff and sales teams are performing.