Toll Free Numbers to Measure Marketing Strategy Metrics

Marketing is not an exact science, but ways exist to make your campaign as effective as possible through targeted metrics. For example, while it is almost impossible to determine the accurate dollar amount generated by your advertising campaign, you can have a rough idea about how well it is doing. The number of queries and phone calls you get along with sales can be used for evaluation.Aside from the incoming calls you get from toll free numbers, it is also possible to monitor sales by looking at retail store traffic, increase in sales, customer acquisition rates, customer retention rates, web traffic, and click-through. If one or more of these aspects improve significantly, it would be safe to assume that your marketing strategy had something to do with it.

Toll free numbers particularly work well for measuring marketing strategy outcome by making it easy to track, analyze, and monitor. Tracking can be even more effective when you include incentives like coupons, discounts, and special deals if interested customers make the purchase within a specified timeframe. It is not surprising that thousands of companies are already using toll free numbers as a measurement tool. An increasing number of firms are also starting to recognize the benefits.

Whether you’re selling products or services, using toll free numbers can help you maximize return on your investment by giving you an in-depth view of customer needs and wants.