Toll Free Numbers For Tracking Your Marketing

Effective and efficient marketing has always been one of the main "make or break" factors for businesses, and it is even more true in these tough economic times. No matter what size business you are marketing, it is crucial that you get the best ROI on your marketing dollars. You need to make sure your marketing is as efficient and effective as possible. Changes in technology have made it possible to track your marketing by using toll free numbers to ensure you get the best conversion rates and the highest possible return on your investment.

Testing marketing campaigns side-by-side in small batches before making a large investment is essential to business success in the current economic environment. Toll free numbers can effectively be used to test almost any type of marketing, from direct mail to billboards, and from websites to magazine or newspaper print ads. The best strategy is to test different versions of sales copy or different criteria for demographics against each other to see which truly results in the highest response and highest conversion rates. These tests using toll free numbers can be run several times to perfect your marketing to ensure you are getting the most return for your marketing budget.

The principle behind using toll free numbers for tracking is to use a different toll free number for each variation of your marketing. You can then track results by the toll free numbers that are called. Obviously, if you send out two versions of a mail piece (A and B), with two different numbers, and the toll free line A receives the most calls, it means A is the more effective marketing piece so you are better off mailing it out to more potential customers.

Toll free numbers can also be used to track many other factors beyond the initial response rate to your marketing. Toll free numbers can be used to find weak spots in your sales process from the scripts, steps in the process, and the ability of your sales team. For example toll free numbers allow you to track the length of time your sales staff are on the phone with a prospect, and they allow you to capture the caller's number to ensure proper follow up is made.

Toll free numbers allow many ways to analyze your marketing campaign's success and the opportunity to tweak and improve that campaign. Having a toll free number also makes you look professional so your customer will feel security and trust in calling you and responding to your marketing pieces by doing business with you.