Toll Free Number Quality- What Works?

When running an ad campaign it's easy to grab any readily available number, but have you thought about the effect this may have on conversion rates?  In this economy conversion rates are becoming increasingly important. Conversion rates measure each campaign's effectiveness and more importantly the effectiveness of each marketing dollar spent.

To squeeze the most return out of each dollar spent you need to make it as easy as possible for your target audience to order your product or service. One often negelected way of doing this is by utilizing a memorable toll free number. If you listen to the radio you'll hear commercials that mis-manage the short time frame alloted by repeating a random toll free number time and time again. You might even be guilty of this faux pas. But think about it just a moment and you'll see what I mean. Many radio users are on the go and need to literally memorize your number until it's safe and convenient to write it down or to place the order. Even after several repetitions, some more talk radio, 3 more commercials, a stop light, 2 freeway exits, grueling traffic, a quick jaunt into the grocery store for some milk on the way home, and soon your number is long forgotten even if the consumer really had an interest in buying. But how can you combat this information overload?

Simple, choose a memorable 800 number. The more memorable the number the higher your conversion rates and 20% of consumers are going to dial 800 no matter what prefix you use so don't fight the current. With over 90% of Americans using toll free numbers according to studies reported at Inter800, conversion rates have increased anywhere from 14%-to over 600% when using a memorable 800 number. Another benefit of a memorable toll free number is the time you get back for your radio spots. Use that time to sell your product and inform your prospects instead of having to repeat a bad number time and time again. In this one example you get two ways to make your marketing dollar work smarter and get the most of each marketing dollar spent. Bad economy or good, that just makes cents.