Tips For Creating PPC Advertising Ads

Great PPC advertising starts with great keywords. It doesn’t matter how well written your PPC advertising is or how great it looks if it isn’t being shown to the right people. Without the right targeting you will not only suffer from a low number of clicks but those who do visit your website will not be those most likely to acquire your products or services. So for maximizing your marketing ROI you must ensure your keywords and phrases are right. One element of keyword research that many overlook is the trends for those keywords. Regular monitoring will allow you to see new opportunities to get a lot of traffic for the lowest bid price per click.

Testing your PPC advertising is essential. It is crucial to run multiple ads in order to test various factors of your PPC advertising in order to hone them and achieve maximum advertising effectiveness. This not only means the headline and ad copy but the web domain name shown as well. The right domain name can make all the difference in prospects choosing your ad. This is even more critical when running CPM campaigns that are based on how many times your ads are shown and not how many clicks you receive.

One of the most powerful additions to your PPC advertising is making sure that you include your toll free number in your ad. This adds a higher level of credibility and professionalism that can make your ads stand out from the rest, which not only means attracting more traffic but often the prospects that are also likely to spend the most money with you.

Lastly do not limit your PPC advertising just to text ads. Image ads and banners can often produce a better ROI depending on what you are offering or promoting. They are not even that difficult to create. Those using Google Adwords can use the free tools provided to create winning ads while those using other networks will find an array of affordable image ad design programs or can choose to outsource the design work. Whatever you do, do not just put your PPC advertising on autopilot and forget about it for the rest of the year. Make sure you monitor results at least once a month and tweak your campaigns to make sure you are getting the best possible results.