The Most Effective Small Business Call-to-Action Strategies

As a small business owner, one of the most essential elements of a successful marketing strategy is the business call-to-action. A small business call-to-action can be an image or a simple line of text that prompts users to visit your website, blog, or read a particular article and act on something. These actions may include downloading an eBook, signing up for a newsletter, attending an event or inquiring about products or services.

While creating your own small business “call-to-action” may seem easy, however, creating any old image or writing a simple line of text may not make the difference you are aiming for. If you are aiming to create the best call-to-action for your business, here are some important things to consider:

Pay Attention to the Design

Writing text and content is always a great idea, especially with today’s huge focus on content marketing, but it is really only applicable for articles that you submit on article directories. You need an eye-catching design to grab visitors’ attention. Assess your own website and see if you are easily attracted by the call-to-action you created. If you decided to design an image or other type of infographic to promote your call-to-action, make sure that it is large enough to capture attention and it is easy and clear enough for visitors to read. Make sure the wording is clear and easy to understand.

Choose your Words Carefully

Remember that in writing your text to always be direct and to the point. Avoid using too many words, specific regional dialects, or other casual jargon. The point of your call-to-action should tackle a visitor’s specific problem and immediately provide them with a solution. Use action verbs that will easily capture reader and visitor attention and make them eager to act.

Clear Value Proposition

Design and text are good, but not enough. You can promise all you want through your call-to-action, but then you need to deliver. If your call-to-action mentions a free eBook, then make sure your visitors and customers really do receive their free eBooks. The call-to-action must deliver and meet expectations. For example, what do you think will happen if you promised an eBook and they did not get anything after clicking your call-to-action? If visitors or customers do not receive what you promised them, then not only have your efforts gone to waste, but you also ruined any chances of those particular visitors becoming clients, and it could ruin your relationship with your existing customers.

Include a Toll Free Number

If you are a small business owner, adding a toll free number on your call-to-action is highly effective. While it is true that most call-to-action strategies pertain to actions encouraged and performed by website visitors, but you can also add in as part of your action to contact your business through toll free numbers. This is a great way to not only increase leads, sales, and brand recognition through the Internet, but also with those customers who prefer to pick up the phone and call.