The Best Alternatives to Google PPC Advertising

When you think about PPC advertising, the first program that comes to mind is Google AdWords. After all, it is the biggest PPC program on the Internet today. Crafting a compelling advertisement and then using Google PPC Advertising to promote your website can lead to a high conversion rate and increased profitability. But Google’s popularity can also be the reason it is not always the best solution for some markets. Its popularity comes with a proportionally high price tag as well.

The cost per click (bid prices) may not be something most businesses want to spend on advertising. Taken elsewhere, even a small advertising budget can go farther with another PPC advertising program. It is important to weigh the pros and cons of using AdWords against some of the alternatives below:

AdBrite
AdBrite is one of the leading players when it comes to PPC advertising. It is usually described as the better option for small business advertisers because of its affordable price and extensive reach. In this program, you can set your own ad rate and get access to 80,000 sites and around 370 million users in a single campaign. In addition, AdBrite allows advertisers to have full control over the design of their websites so their ads can stand out.

Bidvertiser
Another cost-effective alternative to Google PPC Advertising is Bidvertiser. This program lets you pick the dimensions and look of your ads so you can maximize your conversion rate from the look of the ad alone. Some of the features you can expect from Bidvertiser include site-targeted advertising, the ability to create ads within minutes, geographic targeting, and close monitoring of ad performance.

Yahoo Publisher Network
It would not be possible to complete this list without mentioning Yahoo Publisher Network. This ad service is trying to catch up with Google AdWords by offering similar context-sensitive features. Although Yahoo’s list of publishers is smaller compared to Google’s, its pricing reflects that smaller, more targeted size. Expect to get good value for your money because your ads are displayed in highly targeted websites.

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