#Technology Wars: Will #Google Glass Kill Off #Apple’s iPhone?

Google is set to seriously disrupt the tech world and advertising industry with Glass. So will it be the end of the iPhone for good and what other lessons are here for business owners?

Google is in the process of launching retail stores to compete with Apple to a range of new Chrome laptops battling the touch and display resolution of Microsoft and free WiFi in the street. All in all, there is a major push to dominate everything tech related.

This of course might bite them in the rear later if the search giant’s enemies can get along long enough to coordinate a good enough counter attack, but Apple and Microsoft seem to still be on the defensive for now. However, most notable is Google Glass, which is expected in stores next year for around $1,500 a pop.

We need something revolutionary like Glass, especially after growing boredom with the iPhone and new tablet releases and as marketers and consumers grow tired of social in its current state.

Don’t worry, developers are already working on software to serve up extremely targeted ads right in front of consumers’ pupils with pinpoint accuracy.

The high price-tag will mean it will take a while for Glass to saturate the market, but that doesn’t mean brands can afford to wait to jump on it. It’s much easier to dominate, and more affordable if your organization is one of the early adopters, just like with social.

Will Glass kill Smartphones? Probably not altogether. Think of Glass as an add-on, a second screen, but tablets might be a thing of the past faster than many expect. However, it will certainly change the design and required functionality of tablets and phones for good and it could give Google the passionate hardcore fan base that Apple used to enjoy.

Still we’ve heard surprisingly little about Glass. Maybe that is all part of the grand; to keep others distracted and on the defense, rather than competing with their own versions of Glass. Perhaps that’s the most important takeaway for your marketing strategy today.