Examining Different Advertising Strategies by: Custom Toll Free, January 24, 2012 There are various advertising techniques and strategies available which are proven to drive traffic and increase sales. It does not matter whether you have a small, mid-sized or large business. Most success comes from great advertising campaigns, topped with a great product or service, of course. Read More
4 Must-Do’s For Entrepreneurs Before 2012 by: Custom Toll Free, November 28, 2011 1. Claim Your Freedom With A Toll Free Number What's the point in owning your own business if you can't enjoy your freedom, especially the freedom to travel or work from home during the holidays? If you don't have one yet, a toll free number is a must-have before we get too deep into the holidays. If you do have one make sure that you are utilizing all the toll free routing and forwarding features at your disposal. 2. Draft Your Marketing Plan Read More
Five Common Advertising Strategy Mistakes To Avoid by: blog-editor2, January 20, 2011 1. Not Developing a Brand It doesn’t matter how creative and ingenious your advertising strategy is if you have not made the effort to develop a unified brand. Proper branding includes having a matching business name, web domain name, logo, and an easily recognizable and memorable vanity number. Don’t just have them either; make sure you use them! 2. Failure To Test Whether your advertising strategy includes direct mail, telemarketing, or Internet marketing, those who do not test and ignore their metrics are asking for failure. You may need to temper the figures with a little common sense and insight into future trends, but the numbers do not lie. Use blocks of toll free numbers for split testing various elements of your campaigns and hone them. 3. Not Maximizing ROI Many marketing channels and ideas that you can include in your overall advertising strategy may work, may generate leads, and may even bring in money. However, just generating some income is no longer enough to survive. You must strive to seek out those channels that provide maximum advertising effectiveness and the highest possible ROI for your marketing budget. 4. Working Harder Rather Than Smarter Too many entrepreneurs and managers fail to harness the power of building blocks that can be re-purposed. This strategy means having to do a fraction of the work for much larger results; not only can it improve your advertising strategy profit margins, but it can enable your organization to reach more prospects for less money and grow faster than you ever imagined. This process can mean utilizing content more wisely and re-purposing article content for blogs, videos, and social media, or outsourcing your call center agents and using them to spin off new products and services. 5. Not Seeing The Full Potential "If you are going to think, you might as well think big." Thinking big certainly doesn’t take any more effort. However, too many business owners and managers still fail to see the full potential of their businesses. With a little wider vision applied to an advertising strategy, and just a little more effort, the exponential rewards can make all the difference in being a one man band or the next Facebook. Read More
Keeping Your Domain Name Information Private by: blog-editor2, December 15, 2010 Privacy is more important than ever these days, especially when doing business on the Internet. Once your information is out, it can be copied and distributed to all types of individuals for all kinds of uses. While most individuals and businesses have learned to keep their information private in most areas on the Internet, this need is often overlooked when registering domain names. Did you know that without the right protection when you register a domain name, your mailing address, email address, and phone number become instantly available to everyone in the world at anytime? Whenever you register a domain name, you are required to submit accurate contact information for this WHO IS directory that lists all owners of domain names around the world. If you try to get around it by submitting false information, you may end up getting your website suspended. Posting your personal or business information for all to see online when registering a web domain name highly increases the possibility of your identity being stolen. Sales people and data miners will harvest your information and plague you with calls, emails, and mail. Even worse, this lack of privacy increases your exposure to lawsuits, making it easier for attorneys entertaining frivolous lawsuits to "pierce the corporate veil" and come after you personally. It even makes it easier for your spouse to tap more of your income and assets in a divorce! So what can you do about this situation? Fortunately, leading Internet domain name registration consulting firms now offer private domain name registration. Much like a registered agent when you file a new company, private registration or proxies are used by masking your details and making them private by publishing your agent's details instead. These are legitimate contact details for a legitimate company but act as a privacy cushion to prevent your information from being made public and being at risk of misuse. This service is normally very inexpensive, but it will pay off in thousands saved and avoiding hours of wasted time. Don’t register a domain name without private registration! Read More
Direct Marketing Metrics and Your Toll Free Number by: blog-editor2, September 22, 2010 If you thought toll free and vanity numbers were just for looking cool, you couldn’t be more wrong. Your toll free number offers many benefits for improving your ROI and your business processes. In fact, toll free numbers have emerged as one of the best tools for tracking your direct marketing metrics. Read More
Listing Your 800 Number in Directories by: blog-editor2, June 15, 2010 Once you have acquired your new 800 number, you will want to get the word out and make your number available so it can start working for you. You will want all the major directories, especially those online, to list your business and your new 800 number. You will also want to make sure your number is not listed for any other businesses by performing reverse look ups as unwanted calls not only can cost you money but tie up your toll free lines and waste labor hours. Read More
Choosing Your 800 Number – Keep It Simple by: blog-editor2, May 24, 2010 So you've decided to take advantage of the great power of having an 800 number, but how do you choose the optimal number for your business? How do you make the most out of the use of your new toll free number? One of the most important factors to consider is keeping your toll free number simple. While having an 800 number lends credibility and offers a range of great options for improving your operations, one of the greatest benefits of toll free numbers is providing your customers with an easy to remember way to contact your company. You normally only have seconds to imprint your contact information into the minds of your prospects. No doubt at some point you have heard a radio commercial or seen a TV ad that interested you, but you just couldn't write the number down in time. It doesn't matter how great your product or service is, if your customers cannot contact you, you will not realize revenue from your marketing budget and could soon find your company going out of business. Read More
