Social Media Marketing: Which Sites Are Worth Using and Which Are Not?

Social media is continuously evolving. Over time, features have changed and improved and have even become an excellent marketing platform for small businesses. For small businesses, the use and implementation of social media is vital to their success. However, the most important thing that small businesses need to consider is time. Remember that some social media works for some businesses but may not work for others.

With social media being free and fairly easy to use, it’s easy to get caught up in updating and using each one. But the truth is it’s important to stick to the social media sites that work best for your business. Even if you are using call-to-action methods, they will not be as effective if they are not properly fitted for the nature of your business. So how do you know which social media sites are worth your time, effort, and money? Here are some of the things to consider when choosing a social media platform for your online marketing.

Measure the Results

Let’s say you are using Facebook, Twitter, and Google +. You followed a lot of people on Twitter, Google +, and even asked your friends from Facebook to like your page. After some time and a proper online marketing strategy, you receive a lot of response and “likes” on your Facebook page, but your Twitter and Google+ aren’t doing as well. Would you continue to use these sites if there was a chance that they may not be working for your business? You need to analyze and measure content and usage to see what is working for which audience on the specific platform in order to determine if those platforms are worth your time.

Do Not Be Lured by New Features

You are already aware that social media sites are constantly updating and adding new features, but not all of them are beneficial to your marketing strategy. Many businesses get caught up in new features and only use the tools because they are new and think that they must be great. It’s important to remember that a tool or feature may not always work for your business. The best idea is to research the tool to see if it will really be beneficial to your marketing strategy and audience.

Match it With Your Audience

If your business is service-oriented, it may be a good idea to post videos. In this case, photos probably will not be as effective, so maybe that means you don’t use Pinterest in your marketing strategy. However, maybe that does mean you use YouTube. You can post videos from your YouTube channel on your Facebook page. The moral of the story here? Always look for social media sites that are appropriate and make sense for your small business.

Increase Your Audience with a Toll Free Number

The effectiveness of your social media marketing will depend on how well you interact with your customers. Communication is always key. This is why toll free numbers are a great option that no small business marketing strategy should be without. Remember that using social media is huge, and most customers head to the Internet for any kind of information these days, but social media isn’t enough to build relationships. Adding a toll free number can increase your audience. A number specifically made for your business is easier to remember and most people would prefer to contact you directly so this is a more convenient way for them to talk to you.

Social media marketing is not just about the Internet and how many social media sites you use or how many platforms you’re on; it is all about proper communication and targeting the right audience in the right manner. Using this knowledge means huge power and huge success for your small business.