Simple Tips for Keeping Up with Marketing Trends

Keeping up with news is challenging and time consuming, especially in an industry that’s constantly changing. But staying current with the latest marketing trends can bring your brand up to speed. So how do you cut through the clutter and research to find the most helpful information? Here’s how:

Subscribe to online journals and publications

Choose a few online journals dedicated to marketing and take time to read and review. Read them while you’re commuting, traveling or whenever you can squeeze in a few extra minutes of learning. Whether you make it a monthly ritual or simply read a few articles per week, you’ll soon be up to date on the latest in digital technologies and trends to improve your business.

Utilize LinkedIn Tools

LinkedIn is your best bet when it comes to finding the latest marketing information. On LinkedIn, you can follow influencers who share relevant news and then receive daily feeds of advice of industry leaders. You can also join discussion groups to become part of the conversation yourself. Network with marketing enthusiasts so you can ask questions and engage in the latest theories and industry changes.

Pay attention to Twitter

Twitter is also a user-friendly platform where you can receive real-time updates from thought leaders for the latest marketing news.

Set up Google Alerts

Google Alerts is a tool that allows you to receive email notices about relevant trends showing up in Google results. Set up alerts related to topics that interest you, which could include anything from content creation to digital marketing, social media or other marketing terms. This tool helps you customize your news updates so you see only the topics that matter most.

Attend a conference, webinar or Twitter chat

Taking the time out of your busy schedule to attend a conference or webinar will be well worth it when you get to hear from experts in the industry. Pick a topic that particularly interests you for the most up-to-date advice. If you aren’t able to attend a webinar or conference, you can often follow what people are saying about it on Twitter with a corresponding hashtag.

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