Seven Marketing Trends to Watch in 2011

1. Mobile Marketing
Many have dubbed 2011 as the "Year of Mobile Marketing." As marketers, coaches, and ad agencies push more clients into mobile marketing as the "must have" tool for the year, we will see a massive rush to develop new apps. Just make sure yours is designed to keep up with the future and offers social media marketing integration.

2. Group Buying
Group buying is back in a big way. In addition to Mercedes-Benz, social media marketing giant Facebook has even moved into the realm of group buying and will certainly be attempting to grow the applications further this year.

3. The eBook Rush
We will see more and more books being released over the next year as a new wave of entrepreneurs turn their hands to authoring. However, we will also see a completely new breed of ebook developed offering interactive features.

4. Twitter
We will see an even wider use of Twitter in 2011 and more TV personalities using their positions to gain more followers. However, we are also likely to see more countries seeking to block Twitter in an effort to avoid civil uprising and organized coup attempts.

5. Permission Marketing
For many, permission marketing is the only way to do business already. However, this year we will see a widening gap between the success of those who are using permission marketing and those who simply continue to try and force their messages into the faces of those who really are not interested in seeing any more spam.

6. Affiliate Marketing Evolution
We will no doubt see a further clearing out of junk affiliate marketing programs this year, although at the same time will be an increase in quality partner programs and cross-promotion between complementary and quality companies and services.

7. The Social Media Marketing Monetization Manager
Thousands of new enterprises have spent the last year expanding their social media marketing and focusing on developing masses of followers and fans. This year we will see more companies hiring "Social Media Monetization Managers" to turn those outlets and prospect bases into real profits.