Ringing up sales: Vanity numbers work for most every industry

Want to make your business even easier to contact? Think about securing a vanity toll-free number that features an easy-to-remember sequence of numbers, words or a combination of both.

Research shows consumers are significantly more likely to remember vanity 1-800 numbers than numeric toll-free numbers, and 58 percent more likely to retain them when compared to URLs. In contrast, numbers alone without context are apparently too abstract to remember for very long. Vanity numbers remove the barrier of customers having to write down your number, and they’re reasonably priced and easy to install, effectively creating the appearance of a nationwide presence for your company.

They also fit effortlessly into ad campaigns; for example, Dial800 has seen inbound leads increase by 25 to 69 percent through use of strategic phone numbers. And they work particularly well when paired with call tracking, call routing and call recording tools that can automatically send incoming calls to qualified sales reps and gather important customer data in the process.

While such numbers have traditionally been used in industries like law, flowers and real estate, these days they’re being adopted by any number of businesses. Some segments that could benefit:

– Franchises: The franchisor can set up a vanity number that benefits all branches nationwide, implementing call routing software that directs callers to the nearest location.

– E-commerce companies: Toll-free numbers give pending customers a human option that can answer any questions or concerns before they buy.

– Dentists: Stand out from the plethora of other contenders when patients seek someone new to care for their teeth and gums.

– Medical specialties: This category may include health insurance brokers, hospital groups, multi-location walk-in clinics, research companies, weight-loss clinics and others aiming for better response rates and leads.

– Health and fitness products/services: Because callers to such vendors often need reassurance before buying, vanity numbers can work well in conjunction with call routing systems that can direct calls to skilled salesmen.

– Insurance providers: Be memorable to those looking for a new provider with a vanity number that suggests trustworthiness and/or longevity.

– Financial services: Memorable numbers help customers think of your firm first in this highly competitive market marked by a staggering array of both fintechs and traditional banks. Results could include better response rates, more applications and loans, and more comprehensive databases.

– Schools and education services: Institutions of learning could get more bang for their advertising buck by driving better responses to ads, boosting enrollment and gaining demographic data for databases.

– Automotive sales: Vanity numbers help would-be buyers think of you when they’re close to making a purchase.

– Home improvement services: Vanity numbers posted on work vehicles provide effortless marketing and can significantly boost leads.

– Wireless telecom: Think of a creative vanity moniker to help differentiate yourself from the confusing number of options on the market.

In truth, not many industries are immune from the power of a creative, clever phone number that’s able to create positive connotations in consumers’ minds.

Talk to Custom Toll Free for more information on making a vanity number work toward your bottom line.