Judicious Jingles: How A Snappy Song Can Differentiate Your Brand by: Shannon Givens, May 14, 2019 If you’ve ever had a commercial jingle stuck in your head — say, the themes from Nationwide, Old Spice or Kit Kat — you probably understand their effectiveness. In fact, […] Read More
Digital assistance: 5 inbound marketing tips for time-starved small businesses by: Shannon Givens, April 30, 2019 “The typical work-day for the entrepreneur is undefinable — it never ends,” writes Jeff Shavitz in Entrepreneur. “Your brain is always on over-drive. You may not always be in the […] Read More
Feedback is your friend: How to use online reviews to start conversations by: Shannon Givens, April 16, 2019 Feedback is your friend: How to use online reviews to start conversations For better or worse, online reviews in which customers comment on their business interactions are significantly impacting purchase […] Read More
How to Create the Most Effective Vanity Phone Numbers by: Shannon Givens, While the internet has undoubtedly made it simple for consumers to gather relevant information and weigh their purchase options, phone calls remain the most direct method of contacting a business’s […] Read More
Text less, call more: How to get millennials to pick up the phone by: Shannon Givens, April 2, 2019 Millennials themselves admit it: Many would rather not talk on the phone at all if they could help it. That’s ironic, given that many constantly use their smartphones for other […] Read More
Open up: Why transparency is crucial to business by: Shannon Givens, March 19, 2019 Now that consumers are privy to instant information through social media, their expectations are higher in terms of the companies they choose to patronize. These days customers and employees, particularly […] Read More
Feeling frazzled? 7 ways small-biz owners can avoid burnout by: Shannon Givens, February 26, 2019 If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of […] Read More
Mobile vs. desktop: How do your audiences differ? by: Shannon Givens, February 12, 2019 When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their […] Read More
Just do it: 10 tips toward a powerful call to action by: Shannon Givens, January 29, 2019 When you’re crafting the copy of an ad or promotional email, the call-to-action portion may be more important than you think. After all, the CTA is the part of the […] Read More
Siri, forecast the future: 6 predictions about voice search for 2019 by: Megan Andersen, December 4, 2018 Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all […] Read More
