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Business continuity is a factor many small, medium, and even large businesses often greatly overlook to their detriment. Many entrepreneurs and managers are so wrapped up in just getting a product or venture off the ground in hopes they can make it through the first crucial years that they give little thought to protecting all their revenue and hard work. Sure some have business insurance, but when was the last time you had an insurance policy that really made up for your losses? A business is not like a car or a home. You may be able to replace your office, but what about all the downtime during an emergency? Any period of time when a company is out of action, especially its phone lines, it means not only wasted advertising dollars, but lost revenues, and even worse, the loss of hard earned market share. Fortunately, toll free numbers can ensure you business continuity in almost any man-made or natural disaster situation.

Businesses are realizing that vanity numbers and toll free numbers in general are not only essential for staying in business and maintaining market share but are also the lowest cost way to boost their advertising effectiveness and marketing ROI. It used to be that trying to find a toll free vanity number that worked for your company and matched your branding and positioning meant hours on the phone speaking with less than expert customer service representatives looking up different numerical combinations. Fortunately, that difficulty is no longer necessary.

The toll free services industry is becoming bigger business than ever. Companies are realizing that having a 1-800 number and especially a 1-800 vanity number is crucial to starting up a successful business and to holding onto their dearly valued market share. While many companies in the past have seen the value of a 1-800 number or vanity number for boosting their credibility and building a solid brand, now most businesses are seeing the advantage of having multiple 1-800 numbers. This increased desire for multiple vanity numbers or numeric toll free numbers stems from companies understanding the need to do better testing to improve their advertising effectiveness and marketing ROI, which have become essential for business survival in tighter economic times. Multiple toll free numbers are essential to achieving these goals; take a look at a couple of these reasons below…

The long awaited release of the 855 prefix for toll free numbers seems imminent. The current pool of toll free numbers with the existing prefixes of 800, 888, 877 & 866 have become extremely limited. As each new prefix has been released for toll free services, savvy business owners and marketing directors have swooped up the most valuable toll free numbers, especially the vanity numbers that spell out premium words. The statistics on the incredible value of having a great toll free number should be old news by now for any experienced and wise marketer. However, getting a premium vanity number that fits your needs can sometimes seem difficult and time consuming without the right tools from the current numbers that are available. Other problems associated with the limited choices of toll free numbers include increased prices and an increase of unscrupulous activities by some less than credible RespOrgs.

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The importance of an Internet domain name cannot be underestimated. The correct domain name can go a long way in helping your company establish brand awareness in the minds of your target market. Choosing the right Internet domain name is fairly simple, but several factors should be considered in making the choice. For example, established companies such as McDonald’s, Macy’s, and Ford primarily choose their primary brand, the name by which they are known to the public, as the domain name, for example www.mcdonalds.com (note that the apostrophe is not included). This strategy makes perfect sense because these companies already have a solid following.

Affiliate marketing is one of the biggest money makers on the Internet. That’s why there are hundreds of affiliate programs each claiming to be the best one in the industry. It is important not to take these claims at face-value. There are bad programs, average ones, and good affiliate programs. However, because of the large amount of web clutter, you might need to spend a significant part of your time searching for suitable offers and determining which affiliate programs are most conducive to your interests and efforts.

Tracking the effectiveness of your marketing campaign is an essential part of maximizing your return-on-investment (ROI). It will also help you to modify the strategy and fine-tune the campaign whenever necessary. Take note that a lot of changes can occur over the duration of your marketing campaign. Tracking direct mail response is not a new concept. However, despite its popularity, its real importance is sometimes underestimated. Because the benefits of direct mail are multiple, it is important to capitalize on those benefits by accurately tracking your results. Using a 1-800 number makes analysis of your results easy.

The world is full of entrepreneurs with revolutionary business ideas and great product inventions. Unfortunately, no matter how great these services or products are, without effective advertising, these companies are probably doomed to fail. And while these visionaries may have great ideas, they are often not the most savvy marketers. The reason may be they are too focused on the technical side of the product to understand how it really appeals to prospective customers or will fulfill customers' needs, or simply because their business marketing ideas are out of date.

Affiliate programs may be considered the newest or hottest craze on the Internet right now. But can you really make money with them, and how do you build an affiliate network that produces?

Effective and efficient marketing has always been one of the main "make or break" factors for businesses, and it is even more true in these tough economic times. No matter what size business you are marketing, it is crucial that you get the best ROI on your marketing dollars. You need to make sure your marketing is as efficient and effective as possible. Changes in technology have made it possible to track your marketing by using toll free numbers to ensure you get the best conversion rates and the highest possible return on your investment.