Optimizing Your Call Tracking For More Connections and Conversions

The purpose of call tracking is to understand why customers are calling you, what they are looking for, and how you can strengthen your marketing message. Whether or not your business relies on the use of phone calls and call tracking, phone calls matter. There are still many businesses today that process their orders through phone calls at a higher volume than through a website.

As much as an attractive website design displaying all your awesome features is necessary, so is accessibility. So how can you get a few more calls, a few more sales, and a few more indicators for your call tracking services?

If you’ve got a phone number for your business, keep those lines ringing as often as possible. Your vanity phone number should be prominently displayed on EVERY page of your website. Not at the footer, but rather above the fold. Web users are often impatient, so make sure they see your vanity number before they see the back button on their browser. Sometimes you are in a better position for conversions through a curious caller chiming in than one who has surfed around, read what you have to offer, and formed opinions of his or her own.

Finally, test your call tracking systems. Are calls being forwarded to the right lines at the right times? Who is reaching out to you when you can’t connect with them? Who is calling you through your advertising or your website? And most of all is your system reliable? Does it accurately report the duration of the calls, recordings for quality assurance, your callers’ area codes, and the time of day where you see the most traffic? Custom Toll Free rigorously tests services to make sure you’re getting the most from your vanity toll free number.

Optimizing your lines to always answer the call, even when you can ultimately means better business. At Custom Toll Free, we’ll show you how to maximize connections, and most importantly, conversions.