New iPhone 5 Launch Set but Time to Revisit Your Social Strategy

As Custom Toll Free predicted last week new leaks report an official iPhone 5 launch announcement in the next few weeks, though marketers may be wise to tweak their strategies in order to stay on top through 2013…
Fox News reported yesterday that an official iPhone 5, iPad mini, iPod nano and final version of iOS 6 announcement is expected on September 12th, with an actual launch on September 21st.
This is predicted to be the hottest and fastest off the shelves iPhone yet despite heated competition from Samsung.
The fall roll out among what is anticipated to be the busiest smartphone season to date is a smart time for businesses to release new mobile apps but also a critical time for re-evaluating broader marketing strategy ahead of the end of year holiday season.
In particular businesses and entrepreneurs need to be paying attention to emerging social trends and making adjustments in order to maximize marketing ROI.
A Facebook post just resulted in the reopening of a court case which may have kept two men in jail for 25 years for a crime they didn’t commit and while Twitter brags of being able to create revolutions and changes in power around the globe new data suggests less than a third of Twitter users are active. That probably doesn’t take into account that many businesses run as many as 100 accounts, making the social network far less powerful than previously thought. New data also reveals few actually Tweet for themselves anymore, with just 30 of 264 world leaders Tweeting their own posts and many others relying on PR firms to handle their marketing messages for them.
This all suggests that Google+, LinkedIn, and Pinterest may have more value going forward, at least for generating real business.
Though ultimately it is clear that social media networks could be hitting the peak of this cycle, when the marketing noise becomes too over bearing and results dive. It will probably come back but as with email and direct mail it could take several years.
This makes local SEO, mobile and offline marketing like outdoor advertising even more important for the marketing mix of businesses who hope to dominate their niches.