Measuring Advertising Effectiveness

A lot of marketers put a lot of focus on launching an Internet advertising campaign. But when it comes to gauging results, they have no concrete plan. This is one of the biggest mistakes you can ever make in advertising. Fortunately, there are a lot of tools that are available for free or at a minimal price. One of the most highly-rated tools is Google Analytics which is available to anyone who signs up for an account.

By plugging this into your website, you’ll get in-depth information on traffic, visitor behavior, and conversion rates for an effective advertising campaign. The data can be further segmented according to your preferences including traffic sources (referring websites) and geographical data among others. So before you launch any new advertising strategy, make sure to put analytical tools on your website. It can track the effectiveness of the campaign and provide you with solid data. Aside from measuring the increase in the traffic, you can also analyze conversions. Some examples of these include:

Completed sign-up forms

Purchases from your e-commerce website

Downloaded Files

Clicks on your contact form or email address

Subscription to Newsletter 

As you can see, simple analytics tool can provide a minefield of data which you can use to have an effective advertising strategy.