Is Local Online Advertising The Best Value For Money?

Local search online advertising is a great addition to your marketing mix. However online Yellow Page type advertising alone probably won’t drive in all the traffic that you are looking for by itself.

The experts who are really making millions a year on the web, some of whom are even making over a million a month are finally coming out and telling us that while free social media marketing is incredibly powerful, it is paid online advertising programs that are really providing the consistent, high volume of traffic they require.

Though regardless of which types of online advertising that you are utilizing, your ROI and your ultimate success will to a great degree depend upon your targeting. This includes various demographics including age, income, sex, interests and of course geographic location. These are options easily taken advantage of when using Google Adwords or paid Facebook and YouTube advertising. The more targeted your online advertising, the better your advertising effectiveness, the higher your response ratios and the higher your conversion rates will be. So it is safe to say that laser targeting means maximizing your marketing ROI and the best value for your money.

Some may argue that paid advertising is foolish when there are free options out there. However, those options usually end up also taking a chunk out of your budget in one way or another, whether it is content creation to do it on the scale you need or personal time invested.

Also remember that it is not just the online advertising channels that you use that determines your return, but how well you use them. You must be constantly testing and improving your online advertising campaigns with toll free numbers, better content and scripts for your call center agents.