How Your Small Business Can Publish More Advertising for Less

There are many instances in which the digital age has opened the door for small business to compete with larger companies and even meet on some of the same playing fields. The following are a list of low priced methods to promote your startup or small business without breaking the budget while preserving your brand and level of professionalism.

Run a special contest or promotional give-a-way-tie in to monthly communication

This is something that is fairly simple and can be an inexpensive way each month to give you a reason to stay in touch with a customer base that you may have not had a reason otherwise to contact every month. Any solid reason for keeping the lines of communication open between you and your customer base is worth its weight in time and energy spent to bring a possibly large return.

If you are a service business and you run a monthly contest, now you have a reason to create content to distribute to your customer base each month with something new to share. Tie it in with a possible discount or offer, or a bulk packaging deal and possibly an article, newsletter or press release with something to convey. It will keep you communicating with your customer base and keep your name in the front of their minds.

Create a customer recognition or frequent buyer promotion

When you take the time to actually think about how you can thank your customers for their patronage to your small business, it’s far easier to build goodwill than you may have previously thought. Can you offer some sort of discount each month to those that participate in the promotion? Be creative and pull out the loyalty rewards cards in your wallet and see what other businesses use to thank their clients for choosing their small business. What ideas can you come up with that are different from your competition?

Leverage the power of social media for your small business

One of the best things about social media is it gives your small business another opportunity to distribute the other bits of advertising and promotions. Almost all of the ideas in this article can be published in your business’ social media channels. Always give readers the option to download your most recent newsletter, and link to any guest posts on industry blogs you have contributed to.

Can’t decide what to publish or where to get content? Consistency is key with social media campaigns, especially when you continue to add unique and value driven content. Even if you are sharing others’ content, be certain it has value.Add comments on a local or national news story and share the information with your network. Again, be sure there is value for the reader. It’s not a platform to toot one’s own horn or bombard others with commercialized messaging; think branded information instead.

Buy access to Toll Free Numbers

A range of toll free numbers is very economical with the many services available. Your vanity number should be something easy for your customers to remember when they hear it; something that’s easy to memorize and makes sense with your line of work.

You can also use a unique number for each of the promotions you run, both listed here and in different segments and mediums of advertising. If you segment the suffix numbers, or any in which you use to differentiate by campaign, or by media type (all blogs one number, print advertising another number, radio another number, etc.), then you will know instantly what sort of media is bringing you the best return on your investment.