How to Measure Your Marketing Effectiveness

You put so much time and energy into your marketing efforts every day. After all, boosting business and increasing brand awareness are what running a company is all about. But if you don’t measure your success, how will you know whether you’re improving? Make sure you’re continuing to take your marketing efforts to the next level with these measurement techniques:

Online Bounce rate: The bounce rate is the percentage of visitors who view your website and then immediately leave before clicking around to any other pages. Your bounce rate should be less than 40 percent. Anything higher than that means your visitors may not like what they see.

Conversion rate: This is the percentage of visitors on your site who follow through on your call to action, like signing up for your newsletter. The average conversion rate across industries is around two to three percent. Pay attention to this number to see if you’re turning visitors into customers.

Unique visitors and page views: This metric measures your overall site traffic, indicating the number of visitors in a given time period and counting each person once no matter how many pages they click through. Page views refers to the total number of pages within your website that all visitors click on. You want your page views to be higher than your unique visitors, as this means visitors are clicking around and engaging with your site.

On the phone

Inbound calls: Using a vanity toll-free number is another marketing effort to measure. When you have a toll-free number, be sure to keep track of your inbound phone calls. With a vanity number from Custom Toll Free, you can easily run and analyze call reports using your online account manager. View call details, sort call data and forward call information to anyone who needs it.

Get a better grip on how your marketing efforts are performing with these measurement approaches. Learn more about how you can benefit from a toll-free number at customtollfree.com/how-it-works.