How to Advertise Using Your Vanity Toll Free Number?

by: Custom Toll Free , June 18, 2012

Business owners and entrepreneurs are being constantly told that vanity toll free numbers are on the most import tools at their disposal today but how should they be incorporated into advertising for maximum effectiveness?
Vanity toll free numbers should used in or on every marketing effort. In fact they should be used in every customer facing contact and should even be the main focus of advertising campaigns like competitions and press releases too.
Vanity toll free numbers are especially important for use in:

Direct mail

Radio

TV

Print & Display

Internet advertising

Email signatures

Business cards

Websites, blogs and social media profiles

 

Being core to enhanced marketing results and effective branding vanity toll free numbers should be featured prominently on web assets and in offline marketing materials. Why hide your best marketing and conversion tool?
Recognize that some types of campaigns can benefit significantly from A/B, split testing and toll free numbers can be the best way to differentiate between variations and measure results. Incoming toll free calls are easy to track. With access to online call details over the web entrepreneurs and business owners can tune in and weigh exactly what is going right and what needs improvement from anywhere on the planet. Call times, lengths, mass of calls and the resulting conversions or not can help campaigns to be tweaked for maximum ROI.
However, looking great in ads and generating a ton of responses will do very little good if business phones aren’t manned and answered. With access to affordable outsourcing and the advanced and flexible routing and forwarding options that vanity toll free numbers offer there is really no excuse for 24/7 customer service today. In fact, fast access to live help could be the differentiating factor which really helps to close the deals and generate more referrals.


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