How Soon Should Startups Invest in Vanity Numbers?

When should a startup or solo entrepreneur invest in a toll free vanity number; before organizing or after they’ve already made it big?
It’s common knowledge that vanity numbers can increase advertising effectiveness and bolster branding, while toll free services can do wonders for streamlining operations and reducing overhead. So you don’t need one of these premium business phone numbers until you’re already swelling with dozens of team members and multimillion dollar revenues, right?
Unfortunately this is one of the biggest mistakes a startup can make.
To start, startups need to be running incredibly tight operations from before launch. Even if your bright business idea has attracted millions in seed funding and isn’t desperately bootstrapping, you need to make every dollar count.
Vanity numbers ensure building a unified brand from the beginning. This not only helps with propelling momentum and building in brand value from day one, but imaging you couldn’t find a matching toll free number later. You may have to scrap the brand and start again, especially if someone else steals your fire by claiming your desired phone number.
Vanity numbers can also provide that much craved visibility new companies and products need right from the start. Entrepreneurs might even find them the most powerful tool for raising awareness between PR opportunities and using them as pre-order or pre-registration hotlines.
In fact, a well-chosen vanity number can even make a startup.
The bottom line is that securing a great toll free number in the early stages when you are still hammering out business names, web domain names, and a brand identity can make all the difference in success. If you forego them you might not be around long enough to ever need one.