How Small Business Owners Can Leverage Competition

Monday’s release of Google Now on the iPad and iPhone is an aggressive move that could be extremely beneficial to small business owners and entrepreneurs. How can small business owners leverage Google’s strategy to leap ahead of their competitors?

Siri’s nemesis has been unleashed!

Google’s version of the digital smartphone assistant ‘Google Now’ is now available on Apple devices and aims to seduce users to the Android platform. Apple struggles to keep up with Samsung and Google Now claims the edge with intuitive coding that doesn’t just serve up search results but learns about users and takes a proactive approach to delivering on their wants in advance.

Some smartphone users may find it overly intrusive, but it shows the huge power of not only leveraging others but even leveraging the platforms and tools of the competition to benefit your own small business.

This is certainly a growing necessity and incredibly powerful strategy for small business owners in all industries. Don’t run from the competition; use them for your benefit. Who can you leverage? How can you use their platforms and social media coverage to your own advantage?

Toll free numbers can be one of the best tools for achieving this quickly and simply. By using back order and monitoring services, small businesses can pick up high value vanity numbers that are already known and can feed a lot of inbound calls right away, or use the ‘law of contrast’ and use your toll free vanity number to be seen as the cheaper, faster or more convenient option in the market….