#GoogleMap #Technology: Your Competitors Rerouting Your Traffic

Google maps are changing the future. Not just the future of the flow of road traffic but they are increasingly controlling the flow of dollars to businesses too.
Unless you are taking control of driving the traffic to you, the revenues are going to the competition…
The Google Advantage
Apple may have rolled out its own maps but a look at how Google builds its maps and just how much goes into it in time, man power, and investment is mind boggling. The sheer volume of information and dollars is amazing and makes it doubtful any competitor could catch up. However, they may attempt to copy or siphon Google’s intelligence with code.
The lesson here is being first and getting the lead time can make your organization unbreakable.
Obviously it isn’t just about maps either; it’s all a lure for advertising and endless revenues…
Google Map Maker “the King of Loyalty Apps”
We already know that Google+ Local has been responsible for driving real Internet leads to even the newest of online and local businesses but Map Maker takes the social web to a whole different level.
It may be underused and underestimated so far but the location based tool which allows consumers and business owners to edit Google maps with their favorite brands and routes brings the ultimate in engagement and ownership, or in other words the ability to control shopping habits and locking in consumers with a new level of loyalty and control.
Mobile; whether maps, Siri or custom apps and deals for finding what to buy and where to shop are going to increasingly control the flow of cash. If your business isn’t there and isn’t established it may as well be invisible.
So claim your online business listings, direct the lion’s share of the traffic on and offline to you boost your brand and make sure it is effortless for consumers to connect with your business from their new iPhone 5s or Samsung Galaxy S III.