#Google Teflon #Technology Can’t be Stopped

Nothing seems to be able to slow Google down, not even the gargantuan publishing industry. While it seems Facebook can't do anything right, Google doesn't seem to be able to do anything wrong, compounding its success, market share, and revenue forecasts.

Fresh off of a year of smashing Facebook in the race to add more social users and making Apple's mapping efforts look like the attempt of a two year old with a broken crayon in a Yale class, nothing seems to be able to faze Google or slow its huge lead.

Even the Association of American Publishers came to their knees this week and agreed to a settlement in the case against the search giant for scanning books. The Authors Guild deal still has to be inked but with a previous settlement of just $125 million agreed, whatever the finally numbers, even if it involves any cash is unlikely to be much more than chump change.

On the upside for publishers and authors a federal judge just approved a settlement against other publishers for ebook price fixing. This may drive up the tag on books at Amazon but is a good thing for the industry, at least if the public wants anything worth reading to continue to be published.

Even when it comes to social media even Facebook is lagging behind Google+ when it comes to speed of adding new users. Yes, Facebook claims to have hit the magic 1 billion mark but few seem to care when they know a huge percentage of those users are fake and now, desperately clutching at straws the social network says it will charge users to enable friends to see their posts because advertisers aren't propping up the share price.

Today some are accusing Google's Larry Page and Zuckerberg of acting like presidential debate candidates and sounding more like each other as they cross onto the other's turf to take on social and search.

However, experts are predicting that Google will continue to grow display advertising revenue faster and control more of the market. What do you think is going to happen next?

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