Facebook Tools to Jumpstart Small Business Social Media Marketing

Today many small businesses use Facebook and other social media platforms to advertise as part of their online marketing strategy. While Facebook and other social media sites have various tools that small businesses can take advantage of and use in their advertising, you don’t have to use them all in your marketing strategy. So which Facebook tools are the most effective for small businesses and which aren’t worth your time?

Creating Ads

If you operate a small business, you should not think of online marketing and advertising without considering Facebook ads. Creating Facebook ads are a very effective way to generate an audience and promote a product, service or promotion or some other offering and really generate more traffic and “likes”. In addition, you can also advertise an app, a website or a page or particular post that you own or created.

In creating ads, you can choose a geographical area, promote and attract certain groups of people or target audiences, and even set a budget. Let’s say you only have room in your marketing budget to spend $20 in advertising, then Facebook will adjust its ad cycle accordingly. It will also give you a population range of how many people or entities will be targeted within a specified time frame and within your budget standards.

Conversion Tracking

This is probably one of the best and the most useful small business tools offered by Facebook. Conversion tracking is a tool used to count the conversions made by your website through the Facebook ad that you created. So how does this work? Every time a user purchases a product, subscribes to email updates, your RSS feed or blog or registers on your website, this tool will automatically record the transaction. This allows Facebook to determine the audiences that responded most to your advertisement. This is a great way to track and adjust your marketing strategy accordingly based on your target audience.

Page Manager App

If you have a small business and your business is on Facebook, then your smartphone or tablet should NOT be without this application. This application allows you to manage your fan page anytime and anywhere. You can post status updates, post relevant articles, industry information, etc. and respond to any comments or queries that might be posted to your wall. This is a great way to interact with your audiences and potential clients on the go.

Page Insights

This small business tool works similar to Google analytics, but when it comes to social media, this is used to track page traffic and check how your target audience is engaging with your posts and other content.

These are definitely some great tools that all small businesses can use, regardless of their size or industry. These tools may not be power tools that will boost income significantly, but they are definitely proven and effective to any online marketing strategy or campaign. They allow small businesses to better manage advertisements and create specific ads targeted to target audiences so you can better market your products and services.