Don’t Miss Out on Calls with Your Marketing Automation

A solid marketing automation strategy for small businesses should include customer toll free calling—a cost-effective choice that generally yields a high return on investment. Most marketing automation strategies are based on social media and email connections, but you may be missing out on valuable call tracking data that could change the way you are doing business.

When you offer toll free numbers for your clients to dial, you can take advantage of call history data that not only helps you forecast sales, but also aids in the growth, development, and the future of your business.

How does call tracking actually work?

Toll free call tracking is an excellent tool to integrate into your marketing automation campaign. Not only can you track calls by demographics such as caller location, duration, and time of day, you can also generate a report for long-term review, analysis, and planning. When customers see a toll free number, they are more likely to call versus, given a local number. This will also immediately give you access to valuable call data.

I have the data. Now what do I do with it?

When you can leverage the demographics of your prospects using toll free calling, a targeted marketing approach is possible, leading to a higher customer base and increased sales. Your products and services are likely targeted to prospects based on some or all of the following criteria:

·       Geographic Location (area code, address, city, state, country)

·       Career

·       Class

·       Culture

·       Education

·       Gender

·       Generation

·       More…

The more you know about your potential customers, the better chances you have of reaching them to offer the specific products and services they are seeking. You also reach outside your targeted market to offer goods to someone who may not fit your customers’ typical characteristics. Call data can place you in a new selling space, and toll free numbers are the way to do it.

What are the benefits of using a call log?

Maintaining or keeping a call log might seem like tedious work, but it can actually prove to be highly beneficial for small businesses who want to fine-tune their marketing strategy. Toll free calling by your customers produces records, and these records—or call logs—are used by marketers to multiply their businesses. By analyzing a comprehensive log of calls received, extensions, and area codes, small businesses can access the information they need to align their goals for business success. Automated call logs may include all inbound and outbound calls. The benefits in a real-time call log can provide regular, relevant data needed to cultivate your small business.

How do I tie it all together and generate more calls and conversions?

Along with toll free calling as part of your small business marketing automation strategy, you have the option to create a “vanity” phone number. This number uses letters to spell out words that describe your brand or your products. When you reserve a toll free number like 1-844-TAX-TIME or 1-855-MAX-REMODEL, you resonate with your prospects. They enjoy free calling, and they can remember to call you the next time they are searching for your product offering.

A successful marketing automation strategy is usually comprised of various automated processes that can be managed for you. Call tracking, call data, and call logs along with brand building are yours with a vanity free toll free number. It is a cost-effective way to strengthen your selling power and grow your business.

For more information on how a toll free vanity number can be a key component to marketing automation, contact the experts at Custom Toll Free today at 1-800-CUSTOMIZE.

Image: Marketing © Dmitry