Domain Name Lookup – Critical Mistakes To Avoid

If you are looking for a new domain name there are a few critical mistakes that you need to avoid. You Internet domain name is not just the heart of your Internet advertising but in most industries your website is now responsible for the bulk of your revenues in one way or another.

Perhaps the biggest mistake that businesses make when it comes to reserving a web domain name is not ensuring that it is in-line with the rest of their branding. It is best to check the availability of matching domain names, vanity numbers and business names before registering any of them.

It should go without saying, but it is crucial to check your spelling when reserving a new domain name. The last thing you want is to obtain a domain name that is wrong. However, with that said you should definitely also consider acquiring as many other versions of your web domain name as possible including common spelling mistakes and the .net and .com versions as well as possibly others for specific countries if you are doing business internationally. Experts also argue that the length of time that you reserve your domain name for plays into how favorably the search engines view your website. So for the small extra investment consider reserving your domain name for 5 or 10 years instead of one.

Don’t give up just because your domain name lookup shows your ideal domain name is taken. You can often still acquire the name with a little negotiation. Sometimes these names have been reserved and never used while others are no longer being used or were specifically obtained for reselling. However, it is wise to have a professional negotiate on your behalf. There are many factors involved and it takes the right strategy to get the best deal.