Business Marketing Tactics to Take Your Small Business to the Next Level by: Custom Toll Free, August 16, 2013 Small business marketing used to be costly for small business owners. However, the introduction and convenience of online marketing has been effective for small businesses. While utilizing social media and a number of other online and offline marketing methods is great, your marketing strategy shouldn’t stop there. If you want the secrets behind increasing sales, traffic, and getting higher conversion rates, here are some great small business marketing tactics. Content Marketing Read More
Social Media Marketing: Which Sites Are Worth Using and Which Are Not? by: Custom Toll Free, August 14, 2013 Social media is continuously evolving. Over time, features have changed and improved and have even become an excellent marketing platform for small businesses. For small businesses, the use and implementation of social media is vital to their success. However, the most important thing that small businesses need to consider is time. Remember that some social media works for some businesses but may not work for others. Read More
The Importance of Mobile Apps and Mobile Friendly Websites for Small Businesses by: Custom Toll Free, August 9, 2013 There has been a lot of debate on the relevance of mobiles apps and websites to a small business’s success. Investing money in mobile apps and business technology is what most small business owners are already doing, but they seem to forget one important thing when considering mobile marketing: creating a mobile friendly website. For example, at the beginning of 2013, 75 percent of Apple's total sales came from mobile apps. Can you really let the 25 percent slip away? Here are some reasons why mobile apps and mobile friendly websites are important business tools in small business marketing strategies: Read More
How Small Businesses Can Adjust to Shifts in Email Marketing by: Custom Toll Free, July 29, 2013 The field of email marketing is changing. So how can entrepreneurs and SMEs adapt rapidly to keep up web traffic, lead flow, and revenues? For example, the roll out of the new Gmail inbox essentially changes the impact and results of email marketing, which has been one of the best lead generation tools for small and medium sized businesses. For those who haven’t seen it yet, messages from businesses are now automatically filtered out of users’ main inboxes to separate spam tabs. While readjusting marketing strategy, small business owners can salvage their email lists by: 1. Advising contacts and new opt-ins where and when to find their email updates 2. Moving email leads to social networks for unblocked communication 3. Begin requesting more contact information such as phone numbers versus emails Read More
4 Common Mistakes that Small Business Owners Should Avoid by: Custom Toll Free, July 22, 2013 Small businesses around the globe are starting to find new ways of advertising their products and services. It is true that most businesses operate locally, but they are now trying to extend their reach and aim for a bigger market. So what pushes them to do so? Why is small business marketing getting a boost today? Read More
Five Reasons Why #Entrepreneurs and #SmallBusinesses Can’t Survive Without Digital Media by: Custom Toll Free, July 19, 2013 There are several reasons why entrepreneurs and small businesses should make their digital presence a top priority. Digital isn’t just cool, or the ‘way of the future’, it’s essential for small business and new startups to embrace. In the past many entrepreneurs have fallen prey to engaging in social or creating apps or venturing into mobile marketing because they were told they had to do it, or out of vanity, and rushed ahead without really getting it. However, there is now more data available than ever to support small business in getting the most out of their digital advertising strategies. So why can’t you ignore digital today, and how can you incorporate what you are doing now with the new digital age? Read More
Top 30 Profitable Affiliate Marketing Resources by: Custom Toll Free, June 19, 2013 You might have come across various blogs and resources that share interesting facts to support the affiliate marketers. Well, those materials are scattered all over the Internet. But what would happen if all those resources were listed in one place? Not only will make you become more savvy, but you will be able to easily compete with notable leaders in affiliate marketing. Check out this list that you will find handy almost every time. AFFILIATE NETWORKS There are so many affiliate networks, but I will share only those, which are profitable and can benefit my readers in the long run. 1. Adsimilis – Sick of those old networks posturing to try the new Adsimilis? They will let the affiliate marketers get what they want. 2. Commission Junction – One of the great affiliate networks popular among both small and large brands. Read More
The Advantage of A/B Testing for Direct Response Marketing and your Vanity Toll Free Number by: 00juno, June 13, 2013 A/B testing exists in almost every facet of everyday life. Maybe you wear a different hat, scarf or blouse to see if a blind date goes differently. Maybe Pepsi wants to see if they can sell more cans rocking their 1970’s-1990’s look. Maybe a certain baseball or basketball team wants to see if they can win more wearing their throwback uniforms from decades past. Read More
How Your Small Business Can Publish More Advertising for Less by: Custom Toll Free, June 12, 2013 There are many instances in which the digital age has opened the door for small business to compete with larger companies and even meet on some of the same playing fields. The following are a list of low priced methods to promote your startup or small business without breaking the budget while preserving your brand and level of professionalism. Run a special contest or promotional give-a-way-tie in to monthly communication This is something that is fairly simple and can be an inexpensive way each month to give you a reason to stay in touch with a customer base that you may have not had a reason otherwise to contact every month. Any solid reason for keeping the lines of communication open between you and your customer base is worth its weight in time and energy spent to bring a possibly large return. Read More
How to Hold a Super Business Generating Event for Your Small Business by: Custom Toll Free, June 10, 2013 So what does it take to make a small business event successful? How should it be planned? How should it be funded? What and how can you make it worth your while? Today we will concentrate more on how to boost attendance and market the event so that it turns into the lead generator that you hoped it would be. After all, while the devil may be in the details, keep in mind covering all these bases can result in a heavenly return. 1- Market, market, market then market some more. Without a more detailed plan of how to get the word out about your event, you may end up with just yourself and family and friends. To avoid this, be certain to devise a detailed strategy if your event is not invitation only and spread the word as far and as wide as you can leading up to it. If you are hoping to attract a local base of prospect, then don’t neglect local publications or TV stations and radio alike. Read More
