7 Mobile Marketing Tactics to Give Your Small Business the Edge by: Custom Toll Free, November 1, 2013 Are you searching for highly effective new business marketing tactics to give your enterprise the edge? Mobile is not only essential for small business owners that are serious about surviving today, but an excellent way to level the playing field and even get the jump on bigger competitors. Go Mobile or Go Home Desktop Internet usage will be surpassed by mobile devices within months if it hasn’t already. Check your analytics and you may be surprised at just how much of your website traffic is from mobile. Many U.S. consumers that are having trouble keeping the lights on can be seen with the new iPad and flexing the latest Samsung smartphones and the iPhone 5. Perhaps even closer to the hearts and wallets of most small business owners today; mobile offers superior targeting options for maximizing direct response results marketing ROI. Read More
Facebook Tools to Jumpstart Small Business Social Media Marketing by: Custom Toll Free, October 30, 2013 Today many small businesses use Facebook and other social media platforms to advertise as part of their online marketing strategy. While Facebook and other social media sites have various tools that small businesses can take advantage of and use in their advertising, you don’t have to use them all in your marketing strategy. So which Facebook tools are the most effective for small businesses and which aren’t worth your time? Creating Ads Read More
Simple and Effective Ways to Start Your Own Small Business Blog by: Custom Toll Free, October 21, 2013 No small business should be without a blog. Having a relevant and interesting blog should be a crucial component to any Internet marketing campaign. However, maintaining, managing, and contributing relevant and useful content and staying ahead in your industry can prove to be a challenging and overwhelming task. To understand this further, we first need to review how users search for information on the web. Read More
How 844 Can Change Your Marketing Landscape by: 00juno, October 11, 2013 The marketing landscape is expected to change in the near future with the 844 toll free prefix release on the not-too-distant horizon. The FCC only releases new toll free prefixes once every few years to a decade or due to high demand, which is the case with the new 844 toll free prefix. The 855 prefix was released several years ago and due to popularity and high demand, the FCC is now about to release the new 844 toll free prefix. This is a clear testament to how effective toll free numbers are for small businesses. Monumental Moment for Small Businesses Read More
Small Business Marketing Tips for a Small Budget by: Custom Toll Free, October 7, 2013 When small businesses talk about marketing, they may often seem frustrated. This is mostly due to budgets and affordability. Working with a big marketing budget is hard to come by for small businesses, especially for start ups. However, while the big time marketing campaigns may be out of reach for some small businesses, the good news is that there are marketing strategies that can fit into any small business marketing budget. Read More
Common Issues Related to Personal and Business-Related Social Media by: Custom Toll Free, September 23, 2013 The issue of posting and mixing personal and business material on social media websites is difficult to determine. There have been countless instances of big names in various industries who have lost their jobs or have been publicly called out for posting inappropriate posts or other content on social media sites. Some argue that people, regardless of status or profession, have the freedom to post and say what we feel. This is one of the main reasons why social media exists. However, with great power comes great responsibility. People and small businesses need to think twice about what to say or share, or how it may be conceived in another person’s eyes, or if someone may consider it offensive. So as a small business, what should you and shouldn’t you post or share through social media? Read More
A Deep Dive into the Future of Digital Marketing by: Custom Toll Free, September 16, 2013 How do you imagine digital marketing in the next ten to fifteen years? There are a lot of new business trends emerging in different industries. As a matter of fact, advertising in general is predicted to change within the next few years according to some popular marketing tycoons. Here are a few insights into the future of digital marketing that we could see within the next few years. Huge Focus on Branding Read More
Small Business and Entrepreneurs: Dealing with Risk and Failure by: Custom Toll Free, August 30, 2013 Many statistics and figures regarding the success rate of small business start ups may not be as appealing to some. This may be in part due to difficult and challenging economic conditions the world and market have seen in the last five years. As a result, data may suggest that small business start ups may fail. However, if entrepreneurs rely on these statistics and do not take the chance, will the economy ever fully recover? Instead of relying solely on the statistics and numbers, it’s also important to consider how many start ups are actually on the market today. Even though the economy hit rock bottom back in 2008 and 2009, there are also more start up businesses on the market more than ever before. So here are some reasons why many independent entrepreneurs consider starting their own small businesses. Read More
The Most Effective Small Business Call-to-Action Strategies by: Custom Toll Free, August 27, 2013 As a small business owner, one of the most essential elements of a successful marketing strategy is the business call-to-action. A small business call-to-action can be an image or a simple line of text that prompts users to visit your website, blog, or read a particular article and act on something. These actions may include downloading an eBook, signing up for a newsletter, attending an event or inquiring about products or services. While creating your own small business “call-to-action” may seem easy, however, creating any old image or writing a simple line of text may not make the difference you are aiming for. If you are aiming to create the best call-to-action for your business, here are some important things to consider: Read More
Top 5 Small Business Tools to Improve your Internet Marketing Strategies by: Custom Toll Free, August 26, 2013 Small businesses today spend a great deal of time creating and maintaining websites, blogs, and other forms of social media and web content to build and maintain an audience over the web. Well, this makes perfect sense since not only is online marketing highly effective in terms of brand recognition and traffic response, it’s also cost effective. Here are some small business tools you can use to help improve your Internet marketing strategy. Read More
