Call now! 9 tips for highlighting your phone number in mobile ads by: Megan Andersen, January 6, 2020 It’s safe to say the majority of inbound marketers these days rely on mobile ads to drive leads. That’s not surprising given that the number of mobile phone users worldwide […] Read More
Survey away: Market research guidelines for new small businesses by: Shannon Givens, December 10, 2019 When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales […] Read More
How to target and connect with high-value customers by: Shannon Givens, November 5, 2019 In the era of digital retail, consumers have come to expect a higher degree of convenience than ever before. The growing popularity of mobile browsing and e-commerce platforms, in particular, […] Read More
A piece of the action: Consider animated graphics for your next ad by: Shannon Givens, August 20, 2019 Did you get a big kick out of cartoons as a kid? So do many adults, which explains why animated graphics and videos have become such a popular element of […] Read More
What Does a Toll Free Number Really Mean? by: Shannon Givens, July 9, 2019 In today’s overcrowded marketplace, businesses have come to rely on a variety of online and offline marketing techniques to build their brands and cut through the noise. Every day, consumers […] Read More
That’s just obnoxious: 9 online ad types that drive viewers nuts by: Shannon Givens, June 25, 2019 As an advertiser, you likely understand the reasons behind the placement and content of online ads. As a consumer, though, you may be among the many who find plenty of […] Read More
Behind the scenes: 4 insights to gather from competitors’ marketing by: Shannon Givens, June 11, 2019 If you’re looking for direction in your next marketing campaign, you might start by evaluating what your competitors are doing — especially if they’ve been in business longer than you […] Read More
Digital assistance: 5 inbound marketing tips for time-starved small businesses by: Shannon Givens, April 30, 2019 “The typical work-day for the entrepreneur is undefinable — it never ends,” writes Jeff Shavitz in Entrepreneur. “Your brain is always on over-drive. You may not always be in the […] Read More
Text less, call more: How to get millennials to pick up the phone by: Shannon Givens, April 2, 2019 Millennials themselves admit it: Many would rather not talk on the phone at all if they could help it. That’s ironic, given that many constantly use their smartphones for other […] Read More
Mobile vs. desktop: How do your audiences differ? by: Shannon Givens, February 12, 2019 When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their […] Read More
