Your unique selling proposition: What do you do best? by: Shannon Givens, February 4, 2020 Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its […] Read More
Engaging Multi-Generation Consumers: A Brief Guide to Client-Facing Communication by: Shannon Givens, September 17, 2019 Modern consumers are more diverse than ever before, but marketing to three or four different generations can be difficult for companies of all shapes and sizes. Creating highly engaging content […] Read More
Finessing phone calls: Tips for managing 5 cringe-worthy customers by: Shannon Givens, May 28, 2019 While many marketing efforts are geared toward improving customer experience, that doesn’t mean we’ll ever get to the point where all customers are enjoyable to deal with. As long as […] Read More
Feedback is your friend: How to use online reviews to start conversations by: Shannon Givens, April 16, 2019 Feedback is your friend: How to use online reviews to start conversations For better or worse, online reviews in which customers comment on their business interactions are significantly impacting purchase […] Read More
Eight tips for avoiding burnout as a small business owner by: Megan Andersen, October 30, 2018 If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of […] Read More
How to Create a Keyword List That Works by: Click Time, June 5, 2018 Recently, Custom Toll Free was contacted by ClickTime.com an online timesheet management tool with a great article they were willing to share on how to create a keyword list. After […] Read More
Phone-savvy or just phony? Tips for improving your customer service skills by: Custom Toll Free, August 15, 2017 In an environment in which businesses compete neck and neck to build relationships with customers, providing excellent customer service is absolutely crucial. Research backs that up. In a recent survey […] Read More
Time trials: 6 workday scheduling tips for solopreneurs by: Custom Toll Free, May 16, 2017 Allotting your work time as a small business owner can be a challenge unto itself. The good news is that there’s no one telling you what to do from hour […] Read More
Fast, friendly and friction-free: Making phone calls easy for time-starved consumers by: Custom Toll Free, December 20, 2016 A business buzzword among multiple industries today is “friction,” and companies are focusing on how it can be eliminated from customer interactions. The word refers to virtually anything bound to […] Read More
It’s all good: Keeping your head up when business is down by: Custom Toll Free, October 18, 2016 It’s no secret running a small business can take an enormous amount of hard work, energy and fortitude. The down times can even be somewhat soul crushing. But successful entrepreneurs […] Read More
