Digital assistance: 5 inbound marketing tips for time-starved small businesses by: Shannon Givens, April 30, 2019 “The typical work-day for the entrepreneur is undefinable — it never ends,” writes Jeff Shavitz in Entrepreneur. “Your brain is always on over-drive. You may not always be in the […] Read More
Feedback is your friend: How to use online reviews to start conversations by: Shannon Givens, April 16, 2019 Feedback is your friend: How to use online reviews to start conversations For better or worse, online reviews in which customers comment on their business interactions are significantly impacting purchase […] Read More
Mobile vs. desktop: How do your audiences differ? by: Shannon Givens, February 12, 2019 When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their […] Read More
Eight tips for avoiding burnout as a small business owner by: Megan Andersen, October 30, 2018 If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of […] Read More
Solopreneur – Invest in yourself by: Custom Toll Free, October 9, 2017 As a solopreneur, you likely have so much on your mind that it’s difficult to even think about educating yourself on better business skills and practices. After all, in many […] Read More
Solopreneur? Segment your marketing dollar for maximum returns by: Custom Toll Free, August 1, 2017 When you’re a solopreneur aiming to make the most of every dollar in your budget, you may be tempted to simplify the marketing process by funneling all your resources into […] Read More
Entrepreneur success story series: Jeni’s Ice Cream by: Custom Toll Free, August 11, 2016 Jeni Britton Bauer is an award-winning cookbook author, but that’s not where she got her start. Before she turned her talents to ice cream, she wanted to make perfume. She […] Read More
Spotlight on entrepreneur success stories: Erin Baker by: Custom Toll Free, June 21, 2016 Running a small business is stressful and demanding, whether you’ve already found success or you’re just starting out. But when things get tough, what keeps you going day after day? […] Read More
4 Ways to Differentiate Your Small Business and Outsmart the Competition by: Custom Toll Free, March 10, 2016 When you own a small business, competition is inevitable. When the competitors step in, the game begins. No matter what type of business you run, the only way to beat […] Read More
6 Tips For Entrepreneurial Success by: Custom Toll Free, February 9, 2016 Entrepreneurs comprise a unique group of people. As one of them, you’re an ambitious go-getter who perseveres when others would normally throw in the towel. In fact, only one-third of […] Read More