How to target and connect with high-value customers by: Shannon Givens, November 5, 2019 In the era of digital retail, consumers have come to expect a higher degree of convenience than ever before. The growing popularity of mobile browsing and e-commerce platforms, in particular, […] Read More
Engaging Multi-Generation Consumers: A Brief Guide to Client-Facing Communication by: Shannon Givens, September 17, 2019 Modern consumers are more diverse than ever before, but marketing to three or four different generations can be difficult for companies of all shapes and sizes. Creating highly engaging content […] Read More
What Does a Toll Free Number Really Mean? by: Shannon Givens, July 9, 2019 In today’s overcrowded marketplace, businesses have come to rely on a variety of online and offline marketing techniques to build their brands and cut through the noise. Every day, consumers […] Read More
Finessing phone calls: Tips for managing 5 cringe-worthy customers by: Shannon Givens, May 28, 2019 While many marketing efforts are geared toward improving customer experience, that doesn’t mean we’ll ever get to the point where all customers are enjoyable to deal with. As long as […] Read More
Open up: Why transparency is crucial to business by: Shannon Givens, March 19, 2019 Now that consumers are privy to instant information through social media, their expectations are higher in terms of the companies they choose to patronize. These days customers and employees, particularly […] Read More
Mobile vs. desktop: How do your audiences differ? by: Shannon Givens, February 12, 2019 When assembling your marketing mix, it’s important to understand the key differences between mobile users and audiences spending time on their desktops. After all, there are significant differences in their […] Read More
Siri, forecast the future: 6 predictions about voice search for 2019 by: Megan Andersen, December 4, 2018 Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all […] Read More
Call marketing 101: Optimizing smartphone ‘addiction’ by: Megan Andersen, July 9, 2018 From a consumer perspective, it’s called smartphone addiction. From a call marketing perspective, it’s called opportunity. Consumers worldwide have become dependent on smartphone usage to help them optimize each day. For example, Deloitte recently […] Read More
Customer experience: 8 tips for optimizing CX at your business by: Megan Andersen, May 16, 2018 Customer experience, or CX, is a major catchword for small businesses this year, largely because it’s so crucial to competing in today’s business environment. The idea isn’t really new: It […] Read More
Inbox influx: 24 ideas for encouraging email subscribers by: Custom Toll Free, June 27, 2017 If you’re a solopreneur preparing to launch an email marketing campaign, one of your first tasks will be pulling together a list of subscribers. That isn’t always easy when you’re […] Read More
