Your unique selling proposition: What do you do best? by: Shannon Givens, February 4, 2020 Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its […] Read More
Survey away: Market research guidelines for new small businesses by: Shannon Givens, December 10, 2019 When you’re starting out as a new entrepreneur, getting a good handle on your customer base can be something of a catch-22. The problem is, you can’t really enact sales […] Read More
Digital assistance: 5 inbound marketing tips for time-starved small businesses by: Shannon Givens, April 30, 2019 “The typical work-day for the entrepreneur is undefinable — it never ends,” writes Jeff Shavitz in Entrepreneur. “Your brain is always on over-drive. You may not always be in the […] Read More
Open up: Why transparency is crucial to business by: Shannon Givens, March 19, 2019 Now that consumers are privy to instant information through social media, their expectations are higher in terms of the companies they choose to patronize. These days customers and employees, particularly […] Read More
Feeling frazzled? 7 ways small-biz owners can avoid burnout by: Shannon Givens, February 26, 2019 If you’re the owner of a small business, it should come as no news to you that such entrepreneurs are subject to a lot of stress. Being in charge of […] Read More
Siri, forecast the future: 6 predictions about voice search for 2019 by: Megan Andersen, December 4, 2018 Now that we have Siri, Alexa and other helpful assistants to perform so many of our digital tasks, the world is working to discover what else can be accomplished through voice search. A whopping half of all […] Read More
Starved for time? 9 marketing shortcuts for small businesses by: Megan Andersen, October 9, 2018 As a small-business owner, you’re constantly pulled in different directions, with myriad responsibilities and decisions to be made on a daily basis. As a result, you may feel like marketing […] Read More
Who are you, really? 7 tips for branding your small business by: Megan Andersen, September 28, 2018 Effective branding is a common goal for many businesses, and for good reason. Creating positive brand elements in consumers’ minds can pay off in terms of how your company is […] Read More
Promote Your Business – 30 great places to post your business phone number by: Megan Andersen, September 4, 2018 One tried-and-true marketing tool to promote your business has yet to lose its power: the memorable business phone number allowing for direct, immediate customer-company contact (not to mention highly effective […] Read More
How to Create a Keyword List That Works by: Click Time, June 5, 2018 Recently, Custom Toll Free was contacted by ClickTime.com an online timesheet management tool with a great article they were willing to share on how to create a keyword list. After […] Read More
