Your unique selling proposition: What do you do best? by: Shannon Givens, February 4, 2020 Before your business embarks on a marketing plan, you need to zero in on its unique selling proposition — the factor that helps it stand out from most of its […] Read More
Judicious Jingles: How A Snappy Song Can Differentiate Your Brand by: Shannon Givens, May 14, 2019 If you’ve ever had a commercial jingle stuck in your head — say, the themes from Nationwide, Old Spice or Kit Kat — you probably understand their effectiveness. In fact, […] Read More
Who are you, really? 7 tips for branding your small business by: Megan Andersen, September 28, 2018 Effective branding is a common goal for many businesses, and for good reason. Creating positive brand elements in consumers’ minds can pay off in terms of how your company is […] Read More
Brand aid: Tips for company branding via social media by: Megan Andersen, March 8, 2018 If you’re trying to establish a recognizable brand for your business, strategic use of social media can be a good way to go about it. That’s especially true for small […] Read More
Rebrand – Is it time for your business? by: Custom Toll Free, October 3, 2017 The only thing constant is change, and there’s a good chance a number of factors — anything from the economy to design trends to added services to a shift in […] Read More
Spin doctors: Tips for creating a stellar company brand by: Custom Toll Free, June 13, 2017 Many companies, especially small businesses, treat branding like an afterthought. Yet that element of marketing can hugely impact how your products are perceived — and whether you’re thought of first […] Read More
ID idea? Consider how personal branding could help your career by: Custom Toll Free, April 4, 2017 If you’re a business professional, you’re likely familiar with the strategy that goes into finessing consumer perceptions through product marketing. You may be less acquainted with the concept of applying […] Read More
4 Classic Marketing Tools that Never Go Out of Style by: Custom Toll Free, December 27, 2016 With the constant changes in technology and the marketing industry, it seems like various marketing tools go in and out of style quickly. But certain tools continue to stand the […] Read More
Choosing the Best Vanity Phone Number for Your Business by: Custom Toll Free, November 1, 2016 If your business is striving for a stronger market presence, better customer recognition and increased response rates, you could be missing out on one important tool. A vanity toll-free number […] Read More
5 Tools No Start-Up Can Live Without by: Custom Toll Free, October 25, 2016 As a start-up company, it’s no secret that you’re working with limited resources. Getting off the ground and building your customer base on a budget can be a tricky challenge, […] Read More
