A Deep Dive into the Future of Digital Marketing by: Custom Toll Free, September 16, 2013 How do you imagine digital marketing in the next ten to fifteen years? There are a lot of new business trends emerging in different industries. As a matter of fact, advertising in general is predicted to change within the next few years according to some popular marketing tycoons. Here are a few insights into the future of digital marketing that we could see within the next few years. Huge Focus on Branding Read More
What Every Small Business Needs to Understand About Small Business Branding by: Custom Toll Free, September 11, 2013 Every small business wants to have their own special brand that distinguishes them from other companies. However, most small business owners think that branding only applies to large companies and well known corporations. Look at some of the famous brands on the market today like Levis, Procter and Gamble, Coke, and many more. These companies and even other large corporations with a single brand obviously once started as small businesses. With small business branding, anything is possible. Read More
The Most Effective Small Business Call-to-Action Strategies by: Custom Toll Free, August 27, 2013 As a small business owner, one of the most essential elements of a successful marketing strategy is the business call-to-action. A small business call-to-action can be an image or a simple line of text that prompts users to visit your website, blog, or read a particular article and act on something. These actions may include downloading an eBook, signing up for a newsletter, attending an event or inquiring about products or services. While creating your own small business “call-to-action” may seem easy, however, creating any old image or writing a simple line of text may not make the difference you are aiming for. If you are aiming to create the best call-to-action for your business, here are some important things to consider: Read More
Top 5 Small Business Tools to Improve your Internet Marketing Strategies by: Custom Toll Free, August 26, 2013 Small businesses today spend a great deal of time creating and maintaining websites, blogs, and other forms of social media and web content to build and maintain an audience over the web. Well, this makes perfect sense since not only is online marketing highly effective in terms of brand recognition and traffic response, it’s also cost effective. Here are some small business tools you can use to help improve your Internet marketing strategy. Read More
Business Marketing Tactics to Take Your Small Business to the Next Level by: Custom Toll Free, August 16, 2013 Small business marketing used to be costly for small business owners. However, the introduction and convenience of online marketing has been effective for small businesses. While utilizing social media and a number of other online and offline marketing methods is great, your marketing strategy shouldn’t stop there. If you want the secrets behind increasing sales, traffic, and getting higher conversion rates, here are some great small business marketing tactics. Content Marketing Read More
Social Media Marketing: Which Sites Are Worth Using and Which Are Not? by: Custom Toll Free, August 14, 2013 Social media is continuously evolving. Over time, features have changed and improved and have even become an excellent marketing platform for small businesses. For small businesses, the use and implementation of social media is vital to their success. However, the most important thing that small businesses need to consider is time. Remember that some social media works for some businesses but may not work for others. Read More
The Importance of Mobile Apps and Mobile Friendly Websites for Small Businesses by: Custom Toll Free, August 9, 2013 There has been a lot of debate on the relevance of mobiles apps and websites to a small business’s success. Investing money in mobile apps and business technology is what most small business owners are already doing, but they seem to forget one important thing when considering mobile marketing: creating a mobile friendly website. For example, at the beginning of 2013, 75 percent of Apple's total sales came from mobile apps. Can you really let the 25 percent slip away? Here are some reasons why mobile apps and mobile friendly websites are important business tools in small business marketing strategies: Read More
How Small Businesses Can Adjust to Shifts in Email Marketing by: Custom Toll Free, July 29, 2013 The field of email marketing is changing. So how can entrepreneurs and SMEs adapt rapidly to keep up web traffic, lead flow, and revenues? For example, the roll out of the new Gmail inbox essentially changes the impact and results of email marketing, which has been one of the best lead generation tools for small and medium sized businesses. For those who haven’t seen it yet, messages from businesses are now automatically filtered out of users’ main inboxes to separate spam tabs. While readjusting marketing strategy, small business owners can salvage their email lists by: 1. Advising contacts and new opt-ins where and when to find their email updates 2. Moving email leads to social networks for unblocked communication 3. Begin requesting more contact information such as phone numbers versus emails Read More
Five Reasons Why #Entrepreneurs and #SmallBusinesses Can’t Survive Without Digital Media by: Custom Toll Free, July 19, 2013 There are several reasons why entrepreneurs and small businesses should make their digital presence a top priority. Digital isn’t just cool, or the ‘way of the future’, it’s essential for small business and new startups to embrace. In the past many entrepreneurs have fallen prey to engaging in social or creating apps or venturing into mobile marketing because they were told they had to do it, or out of vanity, and rushed ahead without really getting it. However, there is now more data available than ever to support small business in getting the most out of their digital advertising strategies. So why can’t you ignore digital today, and how can you incorporate what you are doing now with the new digital age? Read More
Are You Missing the Call-to-Action? Some Tips for your Social Media and Vanity Toll Free Number Branding by: 00juno, July 2, 2013 What does the perfect marketing campaign consist of? Maybe it’s actively using Facebook or Twitter, or Pinterest’ed people in your product, or even what we love most: a vanity toll free number spelling out exactly what they need and what you do best. While it may not be everything to get the calls you want from customers, sometimes lost in the shuffle of catchy slogans and charming spokespersons is the simple gesture: the call to action. Imagine for a moment a world without customer service. This could be as costly as introducing yourself without a handshake. But it goes beyond green and red buttons and the “Call Now” taglines at the end of your advertising. Review your social media accounts and posts to make sure you’re getting your message right. Here are a few pointers: Read More
