Can a Toll Free Number Boost Small Business Growth?

So how do you grow a small business? Step one: Make it easy for customers to contact you. For some customers, it is all about calling a number for free with the ease and convenience of their mobile phones. For others, it’s about the ability to easily recall a number.

Studies concur that toll free numbers increase brand recognition substantially. Perhaps this is why a large percentage of printed ads, including magazines, billboards and even newspaper advertisements, feature toll free numbers. It’s all about growing the business by expanding reach and connecting with existing as well as prospective customers in a unique, creative, and meaningful manner.

Grow Your Small Business with a Branded Number

Let’s not forget that branding is everything today. Without branding, how are customers supposed to recall who you are, what your brand means, and what makes you unique from your competition? Small businesses are faced with overwhelming odds against them from the beginning. The better branding strategies you implement, the more likely you are to see success.

A recent Amstat.org study indicated that simply adding a toll free number to an envelope for callbacks could increase recalls by four times more. In addition, an average of a 40 percent increase in callback rates from envelopes with a toll free number printed on them.

When it comes to small business growth, a good place to start is looking at your brand and your current branding strategy. How you expand your brand will ultimately determine how relatable it is to customers. The real question to ask is: Are you really doing everything that you can to reach out to these consumers in an effective manner?