Business Women’s Day: What Drives their Success?

We’ve talked before about female-owned businesses and how that number increases each day. From stay-at-home moms to women holding executive level positions, September 22^nd is all about women in business.

Believe it or not, Business Women’s Day first began in the 1940s with the foundation of the American Business Women’s Association in 1949. Since then, the number of women in business has increased exponentially, with today’s number of female-owned and operated businesses reigning as the highest ever.

There are many reasons that attribute to the growth of women in business. Some of these include economic opportunities, availability and flexibility, confidence and passion, as well as the opportunity and drive to close the pay gap and further establish equality in business between men and women. But one thing is for sure, regardless of the reason for the increase or drive behind the number of women in business, the truth is women are happier and more successful.

Many women in business are attributing their success to crowd funding campaigns. In fact, more women are proving to have more success with crowd funding campaigns than some men. This is likely due to the fact that women are naturally better communicators; therefore, they are able to use the social aspect of crowd funding to their benefit. Furthermore, women are able to use their natural passionate and nurturing characteristics to fuel their own success.

One major tool that women have also used in launching their crowd funding campaigns is toll free numbers. We’ve talked before how intelligent and resourceful businesswomen have reached out to toll free numbers and successfully implemented them in their own marketing strategies. Toll free vanity numbers have proven to be an important addition to the branding and success behind female-owned businesses.

All in all, women in business certainly aren’t going away anytime soon. Women are dominating many industries, crowd funding, and the Internet across the board. Women’s natural instincts, personality traits, and nurturing abilities coupled with their intellect, skills, and passion are really what set them apart from male entrepreneurs and what naturally drives their success.

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