Does your business need a social media check-up?

With 2016 well underway, the social media strategy you set at the beginning of the year is hopefully doing its job. But social media isn’t just a set-it-and-forget-it plan. You need to stay up to date on the latest trends and engage with your audience to grow your business. Now is the time to give your social strategy a check-up: How healthy is your social media marketing? Let’s find out.

Do you see repeat business from social media?

Stay connected to your fan base and make sure they’re seeing the content you post. This will make it easier for them to hear about your latest offers, products and news.

Do your customers refer you via social media?

Encourage your followers to stay engaged by liking, sharing and commenting on your posts. This connects you to their friends and family and features your business in a positive light.

Has social media improved your customer service?

Staying active on your social accounts shows your customers you care. You can create a two-way dialogue with your customers and learn about their concerns to improve your business. Be responsive and react to both negative and positive feedback.

Are you using the right social platforms?

Depending on your type of business, you might not need to be on all five major platforms: Facebook, Twitter, Pinterest, Instagram and LinkedIn. What are your customers using? That’s where you should start. If you don’t have time to post on all your channels, focus your efforts on two or three instead.

Are you posting about topics your audience cares about?

What do your customers care about? Your posts shouldn’t be all about your latest sale or product bundle. Make sure you’re giving your audience posts they’ll find interesting and helpful. Position yourself as a thought leader in your industry. What do your customers need to know?

Are you connecting with the community?

Establish yourself as a trusted business in your community by partnering with and helping other organizations. For example, sponsor a community fundraiser to create positive connections. Additionally, showcase the community in your workplace by recognizing your talented employees. You can even share pictures from company events to give your followers an inside look.

So how did you do? Use this list to give your business a checkup and improve your social media health today! For more on how to boost your small business, check out the options on customtollfree.com.