Back To Branding Basics – The 800 Vanity Number

With the surge in Internet marketing and the ability to launch virtual companies overnight without a massive budget, many entrepreneurs and business owners are sadly overlooking some of the basics and their branding in particular.

Branding is still more important than ever regardless of what industry you are in, whether you will have a local brick and mortar presence, and the size of your operation. When branding is mentioned, most people immediately think of logos and slogans; however, web domain names and 800 vanity numbers are just as important.

In fact, 800 vanity numbers could actually be the most essential and powerful part of your organization’s branding. It is no secret that some of the most successful, industry dominating companies right now have gained their influence and are enjoying such lofty revenues due to their 800 vanity numbers alone. But even if your goals aren’t that big, the bottom line is that anchoring your brand with a premium 800 vanity number will have a positive compounding effect on all areas of your business, resulting in better ROI and superior profit margins.

With a winning 800 vanity number as part of your core branding, your company will immediately benefit from increased credibility and recognition, which translates not only to more volume and customers seeking you out, but it makes closing deals a breeze. Of course, you can launch marketing campaigns without an 800 vanity number; you may even see some response although it is doubtful it will be anywhere near as successful as if you had one. The advantages of using toll free numbers and the impact they can have on advertising effectiveness are well known. So with premium vanity numbers available from as little $19 a month that will likely result in double digit improvements in response rates to your marketing, why would you even consider launching without one?

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