Are Your Toll Free Numbers Working Hard For You?

So you have recognized that toll free numbers can be an extremely powerful tool for your business, either by offering them as an affiliate to add extra value for your clients or by using them to attract more clients and improve your branding and credibility. However, if you are not putting your toll free numbers to good use by making them work hard for you, then you are doing your company a disservice and giving the competition both the advantage and a chance to pass you by and steal market share from you.
 
To make the most of your toll free numbers and ensure you are harnessing their full power, you need to make certain your 800 numbers are being properly managed, that you are utilizing all of the toll free services tools available to you, and that your company is taking advantage of any free or low cost marketing opportunities involved with acquiring new vanity numbers. 
 
It does not matter how great your vanity or toll free numbers are if they are not properly managed. Poor management of your toll free numbers can mean down time or incorrectly routed calls resulting in huge loses from missed business opportunities or even customers being routed to your competitors, meaning wasted marketing campaigns and loss of repeat and lifetime customers. Make sure you have the right RespOrg managing your toll free numbers. 
 
Most toll free services providers will include a number of tools to be used in conjunction with your toll free numbers enabling your enterprise to monitor and improve employee and marketing campaign performance, increase response rates and closing ratios and streamline your business to offer better service and more coverage at lower costs. Make sure all these tools are being utilized or be prepared to miss goals and face a shrinking budget. 
 
Besides ensuring that your toll free numbers are being used on every piece of material for your company from websites to stationery and marketing pieces, acquiring new toll free numbers, especially vanity numbers creates its own variety of marketing opportunities. Acquiring new toll free numbers and vanity numbers gives you a reason for a warm contact with potential prospects and past clients. This is also the perfect time for free press releases or other PR to announce your new toll free numbers, create a buzz and bring in new traffic for free.

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